Duration: 3 hours per week - 13 weeks [ECTS: 6]

Course outline

This module aims to present the tourism development in European and international scale in the frame of strategic planning process as tool of a successful and sufficient way of development. The module based on theoretical and empirical studies in order to analyze all the factors that combine the meaning and the practice of tourism development by using modern methodologies and procedures.

• Identification of tourism as economic parameter
• Identification of tourism development in international scale
• European and International experience
• Tourism demand and supply – Global trends
• Tourism industries
• Combine tourism and culture
• Models of tourism development
• From mass tourism to alternative forms of tourism
• Planning tourism development
• Planning the tourism good (product or service)
• Place Marketing και Branding
• Tourism products’ marketing
• Tourism Strategic development plans
• Tourism and industrial heritage
• Greek tourism industry
• Tourism industry and economic crisis
• Cases studies