Duration: 3 hours for 13 weeks [ECTS: 6]

Course outline

The course focuses on the definition and implementation of corporate strategy in global operations. It explores the political and socio-economic environments in which firms are embedded, and it develops skills to deal with these unique challenges. As such, it covers four major areas, closely interrelated:

1. Internationalization theories
2. Foreign Direct Investment Strategies
3. Business strategies: Cost and adaptation factors
4. Theory of Entry Mode Strategies
5. The Organization of Multinational Enterprise
6. Trade Theories
7. Cultural Environment
8. International Alliances

Learning Outcomes

Students should be able:

• To analyze the nature and role of trans-national corporations.
• To analyze the alternative strategic configurations.
• To analyze and evaluate different market entry modes.
• To analyze the cultural environment and its impact on multinational firms.